What is a Trade Marketing Manager Job?
A Trade Marketing Manager is responsible for developing and executing marketing strategies that promote the sales of a company's products or services. The primary goal of this position is to increase the visibility of a brand and to make sure that it is presented in a way that resonates with potential customers. Trade Marketing Managers work in a variety of industries, including retail, manufacturing, and consumer goods.
What Usually Do in This Position?
Trade Marketing Managers are responsible for creating and implementing marketing plans that support the sales of a company's products or services. They also work closely with sales teams to ensure that the marketing strategy is aligned with the company's revenue goals. Some of the key responsibilities of a Trade Marketing Manager include:
- Conducting market research to identify trends and opportunities
- Developing marketing campaigns and promotions to drive sales
- Collaborating with sales teams to create sales strategies
- Creating marketing materials such as brochures, flyers, and advertisements
- Analyzing sales data to measure the success of marketing campaigns
- Managing budgets for marketing activities
- Building relationships with key stakeholders such as retailers and distributors
- Staying up-to-date with industry trends and best practices
Top 5 Skills for Position
To be successful as a Trade Marketing Manager, there are certain skills that are essential. Here are the top 5 skills for this position:
- Marketing Strategy - Trade Marketing Managers must have a deep understanding of marketing principles and be able to develop effective marketing strategies.
- Sales - This position requires close collaboration with sales teams, so strong sales skills are important.
- Analytical Skills - Trade Marketing Managers must be able to analyze sales data and market research to make informed decisions.
- Communication - This position requires strong communication skills to build relationships with stakeholders and to present marketing plans to internal teams.
- Creativity - Developing effective marketing campaigns requires creativity and the ability to think outside the box.
How to Become This Type of Specialist?
To become a Trade Marketing Manager, most employers require a bachelor's degree in marketing, business, or a related field. While formal education is important, experience is also highly valued in this field. Many Trade Marketing Managers start their careers in sales or marketing positions and work their way up to this role. Additionally, certifications such as the Certified Trade Marketing Professional (CTMP) can be beneficial for career advancement.
Average Salary
The average salary for a Trade Marketing Manager in the United States is around $93,000 per year. However, salaries can vary widely depending on industry, location, and level of experience. Trade Marketing Managers in the retail industry tend to earn higher salaries, while those in the manufacturing industry tend to earn slightly lower salaries.
Roles and Types
There are several different roles and types of Trade Marketing Managers, including:
- Brand Trade Marketing Manager: Focuses on developing and executing marketing strategies for a specific brand or product line.
- Channel Trade Marketing Manager: Focuses on developing marketing strategies for specific sales channels, such as online or in-store.
- Field Trade Marketing Manager: Focuses on executing marketing plans in specific geographic regions.
- National Trade Marketing Manager: Oversees the development and execution of marketing plans on a national level.
Locations with the Most Popular Jobs in USA
The most popular locations for Trade Marketing Manager jobs in the United States include major metropolitan areas such as New York City, Los Angeles, and Chicago. Other popular locations include San Francisco, Dallas, and Atlanta.
What are the Typical Tools?
Trade Marketing Managers typically use a variety of tools to execute their marketing plans, including:
- Marketing automation software
- Customer relationship management (CRM) software
- Analytics and reporting tools
- Social media management tools
- Design software such as Adobe Creative Suite
In Conclusion
Trade Marketing Managers play a critical role in developing and executing marketing strategies that drive sales for a company's products or services. To be successful in this position, it is important to have a deep understanding of marketing principles, strong sales skills, and the ability to analyze data and think creatively. With the right education and experience, Trade Marketing Managers can earn competitive salaries and advance their careers in a variety of industries.