What is a Public Relations Assistant Job?
A public relations assistant job is an entry-level position in the field of public relations. These professionals work under the guidance of the public relations managers and executives. They help in creating and maintaining a positive image of the organization or individual they work for. The duties of a public relations assistant are diverse and can range from creating press releases, organizing events, managing social media accounts, to handling media inquiries.
What Usually Do in This Position?
Public relations assistants perform various tasks to support the public relations team. They are responsible for creating and distributing press releases, managing social media accounts, monitoring media coverage, and organizing events. Public relations assistants also help with media outreach by developing media lists and pitching story ideas to reporters. They also track and analyze the effectiveness of PR campaigns and provide reports to their superiors.
Top 5 Skills for Position
- Excellent Communication Skills
- Strong Writing Skills
- Organizational Skills
- Attention to Detail
- Ability to Work Under Pressure and Meet Deadlines
How to Become this Type of Specialist
A public relations assistant job typically requires a bachelor's degree in public relations, communications, or a related field. Employers may also prefer candidates with experience in media relations, social media management, or event planning. It's also important for candidates to have excellent communication, organizational, and writing skills. Internship experience in a public relations agency or in-house department can also be helpful in securing a job in this field.
Average Salary
According to Glassdoor, the average salary for a public relations assistant in the United States is $42,000 per year. However, the salary can vary depending on the location, industry, and experience level of the candidate.
Roles and Types
Public relations assistants can work for a variety of organizations, including corporations, non-profit organizations, government agencies, and PR agencies. They can hold various job titles, such as PR Assistant, PR Coordinator, Communications Coordinator, or Media Relations Assistant. The roles and responsibilities of a public relations assistant may also vary depending on the organization they work for.
Locations with the Most Popular Jobs in the USA
The location with the most job opportunities for public relations assistants in the United States is New York City. Other cities with high demand for this position include Los Angeles, Chicago, Washington D.C., and San Francisco.
What are the Typical Tools?
Public relations assistants use various tools to perform their duties, such as media databases, social media management tools, project management software, and analytics tools. They also use tools for creating and distributing press releases, such as PR Newswire, BusinessWire, and Cision.
In Conclusion
A job as a public relations assistant is an excellent starting point for a career in public relations. It requires strong communication, organizational, and writing skills, as well as the ability to work under pressure and meet deadlines. With experience, public relations assistants can advance to higher-level positions in the field and take on greater responsibilities.