WHAT IS AN digital sales planner jobs
Digital sales planner jobs are positions within the field of digital advertising and sales. These professionals are responsible for creating and implementing strategic plans to drive digital sales and revenue for a company. They work closely with the sales team and clients to develop effective advertising campaigns and ensure that they meet the needs and goals of the client. A digital sales planner is a vital role in the advertising industry, as they play a key role in maximizing revenue and optimizing digital advertising strategies.
WHAT USUALLY DO IN THIS POSITION
In a digital sales planner position, there are several key responsibilities that are typically involved. Firstly, they collaborate with the sales team and clients to understand the client's goals and objectives. This includes conducting research on the target audience, industry trends, and competitive analysis to develop a comprehensive sales strategy. They then create and present digital advertising proposals to clients, outlining the recommended media channels, budget allocation, and campaign objectives.
Once the campaign is approved, digital sales planners work closely with various teams such as creative, marketing, and operations to execute the campaign. They manage the end-to-end process, including coordinating the ad creative, scheduling, and tracking the campaign performance. They also monitor the campaign's progress and make necessary adjustments to ensure its effectiveness.
In addition to campaign management, digital sales planners also analyze and report on the campaign's performance. They evaluate key metrics such as impressions, clicks, conversions, and ROI to assess the success of the campaign. Based on these insights, they provide recommendations for optimization and future campaigns.
TOP 5 SKILLS FOR POSITION
To excel in a digital sales planner position, there are several essential skills that are highly valued in the industry. These skills include:
1. Strong Analytical Skills: Digital sales planners need to analyze data and metrics to identify trends, optimize campaigns, and provide recommendations. They should be proficient in using analytics tools and have a good understanding of digital advertising metrics.
2. Excellent Communication Skills: Effective communication is crucial in this role as digital sales planners need to collaborate with various teams, clients, and stakeholders. They should be able to articulate ideas, present proposals, and provide clear instructions to ensure smooth campaign execution.
3. Strategic Thinking: Digital sales planners must think strategically to develop effective advertising campaigns that align with the client's goals and objectives. They should be able to identify opportunities, anticipate challenges, and make data-driven decisions.
4. Attention to Detail: Attention to detail is vital in this role as digital sales planners need to manage multiple campaigns simultaneously. They should ensure that all campaign elements are accurate, from ad creative to targeting parameters.
5. Adaptability: The digital advertising landscape is constantly evolving, and digital sales planners must be adaptable to stay up-to-date with industry trends, new technologies, and changes in consumer behavior. They should be open to learning and adapting their strategies accordingly.
HOW TO BECOME THIS TYPE OF SPECIALIST
To become a digital sales planner, there are several steps you can take to enhance your skills and increase your chances of landing a job in this field.
1. Education: A bachelor's degree in marketing, advertising, or a related field is typically required for digital sales planner positions. Courses that focus on digital marketing, data analytics, and consumer behavior can be beneficial.
2. Gain Experience: Internships or entry-level positions in digital advertising or sales can provide valuable experience and industry knowledge. Look for opportunities to work with digital advertising platforms, learn about campaign management, and develop your analytical skills.
3. Develop Technical Skills: Familiarize yourself with digital advertising platforms such as Google Ads, Facebook Ads Manager, and programmatic advertising platforms. Understand how to use analytics tools to track and measure campaign performance.
4. Build a Portfolio: Create a portfolio showcasing your digital advertising campaigns, including objectives, strategies, and results. This will demonstrate your ability to plan and execute successful campaigns.
5. Networking: Attend industry events, join professional organizations, and connect with professionals in the digital advertising field. Networking can open doors to job opportunities and provide valuable insights from experienced professionals.
AVERAGE SALARY
The average salary for a digital sales planner varies depending on factors such as experience, location, and the size of the company. According to industry sources, the average salary ranges from $50,000 to $80,000 per year. However, more experienced professionals or those working in major metropolitan areas may earn salaries upwards of $100,000.
ROLES AND TYPES
Digital sales planner roles can vary depending on the company and industry. Some common job titles and types within this field include:
1. Digital Sales Planner: These professionals work closely with the sales team and clients to develop strategic digital advertising campaigns. They create proposals, manage campaigns, and analyze performance.
2. Media Planner: Media planners focus on the overall media strategy for a campaign, including selecting the right media channels, negotiating rates, and managing budgets. They work closely with digital sales planners to ensure the campaign objectives are met.
3. Account Manager: Account managers are responsible for building and maintaining relationships with clients. They serve as the main point of contact and oversee the execution of campaigns, working closely with digital sales planners to ensure client satisfaction.
4. Programmatic Trader: Programmatic traders specialize in programmatic advertising, which involves buying and selling digital ad inventory in real-time through automated platforms. They optimize campaign performance by leveraging data and targeting capabilities.
LOCATIONS WITH THE MOST POPULAR JOBS IN USA
Digital sales planner jobs can be found throughout the United States, with certain locations having a higher concentration of opportunities. Some of the most popular cities for digital sales planner jobs in the USA include:
1. New York City, NY: As a major hub for advertising and media companies, New York City offers numerous opportunities for digital sales planners.
2. Los Angeles, CA: With its thriving entertainment industry, Los Angeles is another city known for its digital advertising opportunities.
3. San Francisco, CA: The technology and startup scene in San Francisco provides a fertile ground for digital sales planner positions.
4. Chicago, IL: Chicago has a strong advertising industry, with many agencies and companies seeking digital sales planners to drive their digital advertising strategies.
5. Atlanta, GA: Atlanta is home to several major corporations and has a growing digital advertising market, making it a hotspot for digital sales planner jobs.
WHAT ARE THE TYPICAL TOOLS
Digital sales planners utilize various tools to perform their job effectively. Some of the typical tools used in this role include:
1. Ad Servers: Ad servers are used to deliver and track digital ads across multiple platforms. They provide insights into ad performance and ensure ads are served to the right audience.
2. Analytics Platforms: Tools like Google Analytics, Adobe Analytics, or social media analytics platforms provide data and insights on campaign performance, audience behavior, and conversion tracking.
3. CRM Systems: Customer Relationship Management (CRM) systems help manage client relationships, track communication, and store important client information.
4. Project Management Tools: Digital sales planners often use project management tools like Trello or Asana to stay organized, collaborate with teams, and track campaign progress.
5. Competitive Analysis Tools: Tools like SEMrush or SimilarWeb are used to analyze competitor advertising strategies, keyword rankings, and industry trends.
IN CONCLUSION
Digital sales planner jobs play a crucial role in driving digital advertising revenue and optimizing campaign performance. These professionals combine strategic thinking, analytical skills, and effective communication to develop and execute successful digital advertising campaigns. By gaining relevant education, experience, and technical skills, individuals can pursue a career as a digital sales planner and contribute to the success of companies in the ever-evolving digital advertising industry.