WHAT IS AN adwords account strategist jobs
An AdWords Account Strategist is a professional who specializes in managing and optimizing AdWords accounts for clients. AdWords is an online advertising platform developed by Google, which allows businesses to create and display ads on Google's search engine results pages. The main goal of an AdWords Account Strategist is to help clients maximize their advertising budget and achieve their marketing objectives through effective campaign management and optimization strategies.
WHAT USUALLY DO IN THIS POSITION
In this position, an AdWords Account Strategist is responsible for a variety of tasks to ensure the success of their clients' advertising campaigns. They typically start by conducting thorough research and analysis to understand the client's target audience, industry trends, and competition. Based on this research, they develop comprehensive advertising strategies tailored to the client's specific goals and objectives.
Once the strategies are in place, an AdWords Account Strategist will create and manage the client's AdWords campaigns. This involves setting up ad groups, selecting relevant keywords, writing compelling ad copy, and optimizing ad targeting settings. They constantly monitor the performance of these campaigns and make necessary adjustments to improve their effectiveness.
An AdWords Account Strategist also plays a crucial role in analyzing campaign data and generating insightful reports. They use various tools and analytics platforms to track key metrics such as click-through rates, conversion rates, and return on investment. Based on these reports, they provide recommendations and insights to clients on how to further optimize their campaigns and achieve better results.
TOP 5 SKILLS FOR POSITION
To excel in the role of an AdWords Account Strategist, there are several key skills that are essential:
1. Expert knowledge of Google AdWords: An AdWords Account Strategist must have a deep understanding of the AdWords platform, including its various features, settings, and best practices.
2. Analytical skills: They need to be able to analyze campaign data and draw actionable insights from it. This requires strong analytical skills and the ability to use tools like Google Analytics to track and measure performance.
3. Marketing and advertising knowledge: A solid understanding of marketing principles and advertising strategies is essential for developing effective ad campaigns and targeting the right audience.
4. Communication skills: AdWords Account Strategists often work closely with clients, so strong communication skills are necessary to effectively understand and address their needs, as well as to present data and recommendations in a clear and concise manner.
5. Problem-solving abilities: AdWords Account Strategists must be able to think critically and solve problems that may arise during campaign management. They should be proactive in identifying issues and finding solutions to optimize performance.
HOW TO BECOME THIS TYPE OF SPECIALIST
Becoming an AdWords Account Strategist typically requires a combination of education, experience, and certification. Here are the steps to follow to become a specialist in this field:
1. Get a degree in marketing or a related field: While not always mandatory, having a degree in marketing or a related field can provide a solid foundation of knowledge in advertising principles and consumer behavior.
2. Gain experience in digital marketing: Start by gaining practical experience in the field of digital marketing. This can be through internships, entry-level positions, or even personal projects. Familiarize yourself with various digital marketing channels and strategies.
3. Get Google AdWords certified: Google offers a certification program for AdWords, which demonstrates your expertise in the platform. Study the AdWords Fundamentals exam and at least one additional exam in areas such as Search Advertising, Display Advertising, or Video Advertising.
4. Build a portfolio: As you gain experience and certification, start building a portfolio of successful AdWords campaigns you have managed or contributed to. This will showcase your skills and attract potential employers or clients.
5. Stay updated with industry trends: Digital marketing is an ever-evolving field, so it's important to stay updated with the latest trends and best practices. Follow industry blogs, attend webinars and conferences, and continuously learn and improve your skills.
AVERAGE SALARY
The average salary for an AdWords Account Strategist can vary depending on factors such as experience, location, and the size of the company they work for. According to data from Glassdoor, the average salary for an AdWords Account Strategist in the United States is around $57,000 per year. However, this can range from $40,000 to over $90,000 per year, depending on the individual's qualifications and the company's budget.
ROLES AND TYPES
AdWords Account Strategists can work in various roles and industries. Some common job titles related to this position include:
1. AdWords Account Manager: This role focuses on managing and optimizing AdWords accounts for clients. They work closely with clients to understand their goals and develop strategies to achieve them.
2. PPC Specialist: PPC stands for Pay-Per-Click, which is the model used in AdWords advertising. PPC Specialists specialize in managing and optimizing PPC campaigns, including AdWords, to drive targeted traffic and conversions.
3. Digital Marketing Analyst: In this role, professionals analyze and interpret data from various digital marketing channels, including AdWords, to provide insights and recommendations for improving campaign performance.
4. E-commerce Marketing Manager: E-commerce Marketing Managers oversee all aspects of online marketing, including AdWords, for e-commerce businesses. They develop and implement strategies to drive traffic, increase conversions, and maximize ROI.
LOCATIONS WITH THE MOST POPULAR JOBS IN USA
AdWords Account Strategist jobs can be found in various locations across the United States. However, some cities are known to have a higher concentration of job opportunities in this field. Some popular locations for AdWords Account Strategist jobs in the USA include:
1. San Francisco, California
2. New York City, New York
3. Chicago, Illinois
4. Los Angeles, California
5. Austin, Texas
These cities are known for their thriving tech and digital marketing industries, which often have a high demand for AdWords specialists.
WHAT ARE THE TYPICAL TOOLS
AdWords Account Strategists use a variety of tools to manage and optimize AdWords campaigns. Some of the typical tools they use include:
1. Google Ads (formerly known as Google AdWords): The main platform used to create, manage, and optimize AdWords campaigns.
2. Google Analytics: A powerful analytics tool that provides insights into campaign performance, user behavior, and conversion tracking.
3. Keyword Planner: A tool within Google Ads that helps identify relevant keywords and provides data on search volume and competition.
4. AdWords Editor: A desktop application that allows for bulk editing and management of AdWords campaigns offline.
5. A/B testing tools: These tools help test different variations of ads, landing pages, and other elements to determine which ones perform best.
6. Bid management tools: These tools automate bidding strategies to optimize campaign performance and maximize return on investment.
IN CONCLUSION
AdWords Account Strategist jobs are an exciting and in-demand career path for individuals interested in digital marketing and advertising. With the right skills, experience, and certifications, you can excel in this field and help businesses achieve their marketing goals through effective AdWords campaigns. Stay updated with the latest industry trends and continuously improve your skills to stay competitive in this ever-evolving field.